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“Imported from Detroit” Slogan is Here to Stay

Eminem is the spokes men for Imported from Detroit campaign

The Chrysler “Imported from Detroit” slogan is here to stay. The tagline, adopted by the brand in 2011, has recently been subject to rumors that the company is retiring it. Here at Suburban Chrysler Jeep of Ann Arbor we put the rumors to rest as we continue to keep you current on relevant auto trends.

The Latest Slogan News

“‘Imported from Detroit’ is and will continue to be the tagline for the Chrysler brand,” said Olivier Francois, the company’s chief marketing officer, in a recent statement. The quality brand revealed the tagline at the 2011 Super Bowl, during the “Bon Fire” commercial. The commercial was for the updated Chrysler 200 sedan.

How the Confusion Began

Rumors began to circulate that Chrysler was squashing the tagline when it released additional commercials that feature other US cities. For example, one commercial, starring US rapper and producer Dr. Dre, uses the backdrop of Los Angeles. When the company next released a New York-based commercial, rumors began that mentions of other cities meant the brand was shifting from its Detroit focus.

Chrysler Dismisses the Rumors

Francois assures the public that the Chrysler “Imported from Detroit” slogan is here to stay. He explained in a recent statement that the marketing campaign branched out to different cityscapes to evolve, rather than drift away, from the Detroit concept.

The marketing campaign highlights US-based cities to illustrate that quality vehicles do manufacture right here in the United States, according to Francois. Consumers need not head overseas to get the vehicles and parts they need. “Quality, style and technology… can be found right here,” said Francois.

Here at Suburban Chrysler Jeep of Ann Arbor, we stand behind the Chrysler theme that we can meet your vehicle needs right here in the US. We help people in Ann Arbor, Detroit, and Pinckney every day. Our dealership carries several new and used vehicles, and a top-notch auto repair and service center to satisfy your auto-related needs, without the need to head outside the local area.