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Chrysler Puts Laser Focus on Airbag Safety

Chrysler Airbag Safety

Since 1988, when Chrysler was the first in the United States to make airbags standard equipment on several of its automobiles, the car manufacturer has made safe airbag technology a priority.

Here at Suburban Chrysler Jeep of Ann Arbor, we’re happy to report on the latest news when it comes to Chrysler airbags.

Leading the pack with airbag deployment

History shows that Chrysler has been ahead of the pack—and the federal regulations—in airbag deployment. In 1991, all Chrysler minivans came with driver’s side front airbags. In 1992, Chrysler’s Jeep Grand Cherokee was the first SUV to come with airbags. Chrysler was the first to provide driver and passenger front airbags as standard equipment on the Dodge Intrepid, Eagle Vision, and Chrysler Concorde sedans.

By April 1993, four million airbag-equipped Chrysler vehicles had rolled off the company’s assembly line. In October of that year, the Dodge Ram became the first pickup truck to come with standard driver’s side airbags.

Today, multistage front airbags along with supplemental side curtain airbags are standard equipment on most Chrysler vehicles. With the rapid development of airbag technology and a commitment to development, Chrysler continues to improve safety for customers.

Advancement of airbag technology

The first airbags for automobiles were embedded in the steering wheel, preventing many fatalities in head-on collisions when combined with proper seating and securely fastened seat belts. Due to their success, new airbag designs have been developed to better protect occupants from harm during other types of collisions, as well.

Today, airbag technologies use advanced electronics to tailor airbag deployment to such factors as the severity of the crash, the build and posture of the occupant and the distance the occupant is from the airbag system. Multistage inflators can deploy airbags at different levels of force, while sensors in the seats can detect information about the occupants.

The software for these systems is highly complex. But as the company has proven yet again with the voluntary recall of several 2013 minivans to correct a glitch in their side airbag-controlling software, Chrysler is dedicated to improving airbag technology—and always puts customer safety first.

Contact Us

If you have any questions or concerns about airbag safety in your vehicle, please contact us or come by Suburban Chrysler Jeep of Ann Arbor. When it comes to safety or any other features of your favorite Chrysler vehicles, we’re more than happy to help out.


Jeep Wrangler Rubicon 10th Anniversary Edition Combines Power, Capability and Aesthetics to Appeal to Outdoor Enthusiasts

Jeep Wrangler Rubicon 10th Anniversary

Named after the Rubicon Trail, a 22-mile-long route that runs through some of the most rugged terrain within the Sierra Nevada mountain range, the first Jeep Wrangler Rubicon was introduced to the car market in 2003. A decade later, the Jeep Wrangler Rubicon 10th Anniversary Edition hit the scene, attracting drivers in search of a vehicle that would give them the power and ability to tackle the toughest conditions the country’s roads and areas off the beaten path have to offer.

Buyers who stop by Suburban Chrysler Jeep of Ann Arbor can choose from the two-door Wrangler or the four-door Wrangler Unlimited, both of which feature a 285-horsepower V6 engine that comes equipped with a standard six-speed manual transmission or optional five-speed automatic transmission. Designed to appeal to off-road travelers, the 2013 Jeep Wrangler Rubicon 10th Anniversary Edition boasts a low-gear ratio of 4 to 1 and Rock-Trac 4WD that allows the vehicle to easily maneuver over the majority of obstacles that block its path.

Steel skid plates protect its body from potential damage. Off-road tires with improved sidewall protection increase the vehicle’s ability to take on tough territory such as wet rocks, soft sand, and thick mud, and a steel-reinforced front bumper is capable of plowing through undesirable conditions that range from mountain pathways to muddy side streets.

The brawny basics of the Jeep Wrangler Rubicon 10th Anniversary Edition give drivers peace of mind in knowing their strong and powerful vehicle can handle virtually any adventure they decide to embark on, but the bold stylings of both its interior and exterior portions will undoubtedly turn some heads on the trail. The vehicle is available in four classic colors-Black, Anvil, Bright White and Billet Silver Metallic-and a Radar Red upholstery with black leather-trimmed interior option makes one of the boldest statements of any vehicle currently on the road.

Whether your mind is already made up that the Jeep Wrangler Rubicon 10th Anniversary Edition is the perfect vehicle to accompany you on your outdoor adventures or you simply want to take one for a test drive or two before you make a final decision, our staff at Suburban Chrysler Jeep of Ann Arbor is here to help with every step of the car-buying process.


“Imported from Detroit” Slogan is Here to Stay

Eminem is the spokes men for Imported from Detroit campaign

The Chrysler “Imported from Detroit” slogan is here to stay. The tagline, adopted by the brand in 2011, has recently been subject to rumors that the company is retiring it. Here at Suburban Chrysler Jeep of Ann Arbor we put the rumors to rest as we continue to keep you current on relevant auto trends.

The Latest Slogan News

“‘Imported from Detroit’ is and will continue to be the tagline for the Chrysler brand,” said Olivier Francois, the company’s chief marketing officer, in a recent statement. The quality brand revealed the tagline at the 2011 Super Bowl, during the “Bon Fire” commercial. The commercial was for the updated Chrysler 200 sedan.

How the Confusion Began

Rumors began to circulate that Chrysler was squashing the tagline when it released additional commercials that feature other US cities. For example, one commercial, starring US rapper and producer Dr. Dre, uses the backdrop of Los Angeles. When the company next released a New York-based commercial, rumors began that mentions of other cities meant the brand was shifting from its Detroit focus.

Chrysler Dismisses the Rumors

Francois assures the public that the Chrysler “Imported from Detroit” slogan is here to stay. He explained in a recent statement that the marketing campaign branched out to different cityscapes to evolve, rather than drift away, from the Detroit concept.

The marketing campaign highlights US-based cities to illustrate that quality vehicles do manufacture right here in the United States, according to Francois. Consumers need not head overseas to get the vehicles and parts they need. “Quality, style and technology… can be found right here,” said Francois.

Here at Suburban Chrysler Jeep of Ann Arbor, we stand behind the Chrysler theme that we can meet your vehicle needs right here in the US. We help people in Ann Arbor, Detroit, and Pinckney every day. Our dealership carries several new and used vehicles, and a top-notch auto repair and service center to satisfy your auto-related needs, without the need to head outside the local area.